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奈雪的茶

業務概覽 中國領先的高端現製茶飲連鎖店,根據灼識諮詢的資料,按2020年零售消費總值計,奈雪的茶在中國高端現製茶飲店市場中為第二大茶飲店品牌,市場份額為18.9%。
競爭優勢
  1. 龐大的客戶基礎: 2020年第四季度活躍會員人數約580萬名,同期29.8%的活躍會員為複購會員,根據灼識諮詢的資料,高於行業平均水平。
  2. 具強勁業績的擴展記錄: 茶飲店數目由2017年底的44間擴張至截至最後實際可行日期的556間。即使受累疫情,集團於2018年及2019年開業的茶飲店整體上實現了15.5個月的投資回收期。
  3. 有效的供應鏈管理: 與逾250家知名原材料供應商建立了合作夥伴關係,由其提供專門的供應鏈資源,以確保主要原料按照集團自己的標準定制,以提升質量控制及保持產品口味的一致性。
業務增長 計劃於2021年及2022年主要在一線城市及新一線城市分別開設約300間及350間奈雪的茶茶飲店。另擬在中國不同城市建立多個「中央廚房」,用於為附近的茶飲店儲存原材料及製作食品及原材料,從而提升經營效率。

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奈雪的茶

业务概览 中国领先的高端现制茶饮连锁店,根据灼识咨询的资料,按2020年零售消费总值计,奈雪的茶在中国高端现制茶饮店市场中为第二大茶饮店品牌,市场份额为18.9%。
竞争优势
  1. 庞大的客户基础: 2020年第四季度活跃会员人数约580万名,同期29.8%的活跃会员为复购会员,根据灼识咨询的资料,高于行业平均水平。
  2. 具强劲业绩的扩展记录: 茶饮店数目由2017年底的44间扩张至截至最后实际可行日期的556间。即使受累疫情,集团于2018年及2019年开业的茶饮店整体上实现了15.5个月的投资回收期。
  3. 有效的供应链管理: 与逾250家知名原材料供应商建立了合作伙伴关系,由其提供专门的供应链资源,以确保主要原料按照集团自己的标准定制,以提升质量控制及保持产品口味的一致性。
业务增长 计划于2021年及2022年主要在一线城市及新一线城市分别开设约300间及350间奈雪的茶茶饮店。另拟在中国不同城市建立多个「中央厨房」,用于为附近的茶饮店储存原材料及制作食品及原材料,从而提升经营效率。

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Nayuki Holdings Limited

Business
Overview
The Group is a leading premium modern teahouse chain in China serving freshly-made tea drinks. According to CIC, Nayuki was the second largest teahouse brand in terms of total retail consumption value among China’s premium modern teahouse market in 2020, with a market share of 18.9%.
Strengths
  1. Vast customer base in China: The number of active members has grown to 5.8 million in the fourth quarter of 2020 while 29.8% of such active members were repeat members, which was higher than the industry average according to CIC.
  2. Track record of quality expansion with strong performance: The number of Nayuki teahouses has grown from 44 as of Dec 31, 2017 to 556 as of the Latest Practicable Date. Despite the COVID-19 outbreak, its Nayuki teahouses opened in 2018 and 2019, taken as a whole, achieved a teahouse payback period of 15.5 months.
  3. Effective supply chain management: The Group partnered with over 250 reputable raw materials suppliers which provide it with dedicated supply chain resources to make its key ingredients based on the Group's unique specifications. This has allowed Nayuki to further enhance its quality control and secure consistent tastes in its products.
Business
Growth
Nayuki plans to open approximately 300 and 350 Nayuki teahouses in 2021 and 2022, respectively, primarily in Tier 1 cities and New Tier 1 cities. It also expects to establish multiple “central kitchens” in different cities across China, where it stores raw materials and prepare food and raw materials for teahouses in proximity, in order to increase its operational efficiency.

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